All comparisons

RefRefvsLoyaltyLion

LoyaltyLion alternative for loyalty & referrals.

Make loyalty part of your product.

An open-source LoyaltyLion alternative that brings loyalty and customer referrals into one customizable platform.

Referrals + loyalty. Open source. Start free.

One platform. More reasons to return.

A customer brings a friend

Referral · reward the introduction

The relationship keeps growing

Loyalty · reward repeat engagement

Your next advocate is already here

Connect acquisition and retention

One integrationYour customer identitiesRewards that fit
01Compare the foundationsAt a glance

Scroll sideways to compare both platforms →

RefRef and LoyaltyLion: pricing model and program experience
Your decisionRefRefLoyaltyLion
Pricing meterMonthly active participants. No percentage of referred revenue. Reward delivery and provider costs are separate.Monthly order volume and plan scope. Classic starts at $199 for 500 orders; higher offers use custom pricing.
Program experienceCustomer referrals and loyalty with your own brand, product integrations, and open-source customization.Commerce loyalty and referral programs within the Shopify ecosystem, with plan-specific design and integration options.

Compare the complete plan, including required features and operating work. LoyaltyLion plans and features · RefRef pricing

02Your operating modelFit

Built for the way you grow.

Choose the foundation that fits your customers, your stack, and your ambitions.

Shortlist RefRef

Choose RefRef when your loyalty strategy needs to follow your own product events and customer model. Build repeat engagement and word of mouth into the same experience.

  • Your engineering team owns the integration
  • Customer referrals and loyalty share one model
  • Active participation is the pricing signal you want

Choose LoyaltyLion when…

LoyaltyLion suits commerce teams looking for a specialized loyalty platform and its Shopify ecosystem. Its offer includes referrals as well as loyalty.

Explore its current offer
03Your decisionAn example

Price the feature set your retention strategy needs

An illustrative buying scenario, not a customer result or a guaranteed saving.

Start with your numbers

A brand has 450 monthly orders and wants a loyalty program connected to its online store and a custom membership experience.

450 orders fit within the advertised 500-order Classic allowance. That does not establish that every required membership, design, or integration feature is in Classic.

What changes the choice?

List required features before requesting the quote. RefRef is worth evaluating when the custom membership experience and open-source control are central; LoyaltyLion may fit well when the established commerce workflow is the priority. In either case, calculate reward liability separately from software cost.

Model your program economics
04Plan your moveKeep the trust

Moving from LoyaltyLion? Preserve the promises.

Customers should keep the rewards they earned. Use these checks to plan the transition before changing live traffic.

01

Map what exists

Document existing tier qualification, points expiration, referral incentives, and outstanding reward liability.

02

Preserve the obligations

Preserve customer identifiers and the records that explain each balance. Decide how historical membership benefits will carry forward.

03

Verify the new journey

Test tier eligibility, redemption, and a refunded order with realistic member histories before inviting customers to the new experience.

This is a planning checklist, not a one-click importer. Test your mapping on a small cohort and reconcile old and new records before switching the full program.

Compare the work behind building and buying
05Built around youReferrals + loyalty

Bring them in. Give them a reason to stay.

Referrals start the relationship. Loyalty keeps it growing. Build both with one open-source platform.

One platform. More reasons to return.

A customer brings a friend

Referral · reward the introduction

The relationship keeps growing

Loyalty · reward repeat engagement

Your next advocate is already here

Connect acquisition and retention

One integrationYour customer identitiesRewards that fit

Your program, your rules

Make the program fit your product.

Choose who earns, what they earn, and which moments deserve a reward. Build around your customers and the experience they already love.

  • Reward introductions and ongoing engagement
  • Shape incentives around your business model
  • Keep your brand across the customer journey

Customize beyond a settings screen.

Adapt the source, extend the integration, and create the program that fits. Your next idea can become part of the product.

Keep your options open.

Start hosted or run RefRef on your infrastructure. Open-source code gives you more control over your data, hosting, and future, without depending on one vendor to make every change.

Your AI assistant. Your integration.

Use AI-assisted integrations to connect RefRef to your stack. Give your coding assistant the API context, describe your reward flow, and review the implementation before you launch.

Integration brief

“Reward a successful referral. Add loyalty credits when that customer comes back.”

DescribeBuild with AIReview & launch
06RewardsReward types

Multiple Reward Types

Choose from multiple reward types to suit your needs. Integrate with your different systems to support your reward types.

Cash Rewards

Automate PayPal, Stripe, or manual payouts.

Cash Payouts

Automated payment processing

PayPal
Automated payouts
Stripe
Automated payouts
Manual
Automated payouts
Next payout
$1,250.00
Scheduled

Store Credits & Discounts

Drive repeat purchases & engagement.

Store Credits & Discounts

Drive repeat purchases

Discount Code

REFER20
20% off for new customers
Store Credit Balance
$75.00
Auto-apply at checkout
Expires after 90 days

Physical Goods

Offer exclusive merchandise or gifts.

Physical Goods

Exclusive merchandise & gifts

👕
Premium T-Shirt
Exclusive reward
☕
Branded Mug
Exclusive reward
🎨
Sticker Pack
Exclusive reward
Free shipping worldwide
Reward unlocked
07Before you chooseThe details
01

Can loyalty rewards help bring in new customers too?

Yes. Connect a loyalty Program with a referral Program so your engaged customers can earn rewards for introducing others. Manage acquisition and retention together in RefRef.
02

Can I self-host RefRef?

The public RefRef repository uses AGPLv3. You can inspect the code, adapt your integration, and run RefRef on your own infrastructure. Self-hosting also means owning upgrades, security, and backups.
03

What counts as an active participant?

The meter counts qualifying referral or enrollment activity, or reward activity, in Live Projects. Clicks, dormant enrollments, and importing a participant alone do not count. It is not a charge for every visitor or every customer.
Pricing details & sources

LoyaltyLion Classic starts at $199 per month with 500 orders included. Advanced and Plus use custom pricing. Order volume is not directly comparable to active participants.

LoyaltyLion offers an integrated loyalty experience for commerce brands. Review plan-specific design and integration options.

RefRef gives your team source access and self-hosting control for adapting the experience to your product.

Written by RefRef. Compare current plans and feature limits in the official sources below.