Referral Marketing Made Effortless
Build powerful referral programs for your products with RefRef's free and open-source platform. Track referrals, automate rewards, and grow your user base through word-of-mouth marketing.
Unlock a Self-driving, Low-CAC Growth Engine
Turn your customers into advocates and grow your business with a powerful referral program.
Reduce dependency on expensive ads
Turn customers into advocates.
Automate tracking, attribution, and payouts
Streamline your referral program operations.
Full control with self-hosting or cloud deployment
Choose the deployment option that works for you.
82%
of consumers trust referrals from people they know.
- Nielsen
5X
Lower CAC than paid ads - referral customers cost significantly less.
- HubSpot
3X
Higher LTV - Referred customers are more loyal and spend more.
- Harvard Business Review
Core Platform Features
RefRef is built with the following core features to help you get started with your referral program.
Advanced Attribution
Track the attribution of your referrals end-to-end automatically
Seamless Tracking
Pre-built UI elements to allow referrers to track their own referral status.
Your Referrals
Track your referral status
Custom Rewards
Offer cash, store credits, discounts, or physical goods.
Personalized Landing Pages
Auto-generate unique referral pages that are personalized to your referrers
Hey Alex! 👋
Sarah invited you to Acme
Setup in 3 easy steps
We've strive to make RefRef easy to setup while being powerful to customise
Step 01
Add RefRef to your website
Add RefRef to your website by adding a simple script to your website.
Add RefRef Script
Copy and paste this script into the <head> section of your website
<script src="https://cdn.refref.ai/scripts/full.js" async></script>
Place this script tag in your HTML <head> section before the closing </head> tag
Step 02
Setup your Program in the RefRef app
Customise your Referral Program to your liking, with a range of options to choose from.
Program Settings
Configure your referral program
Both referrer and referee receive rewards when a referral is completed
Step 03
Setup your reward integrations
Connect your RefRef to your reward integrations to automate disbursements.
Reward Integrations
Select your payment provider
Stripe integration enabled. Rewards will be automatically disbursed.
Step 04
That's it!
Your users can get their refrreal link wiht a click of the button and track their referral and reward status in app
Setup Complete!
Your referral program is ready. Users can now start referring and earning rewards.
Why Open-Source?
Free & Customizable
Free to use and fully customizable to meet your specific needs and requirements.
No Vendor Lock-in
Host on your own servers with complete control over your infrastructure and data.
Community-Driven
Transparent development process with innovations driven by the community's needs.
Multiple Reward Types
Choose from multiple reward types to suit your needs. Integrate with your different systems to support your reward types.
Cash Rewards
Automate PayPal, Stripe, or manual payouts.
Cash Payouts
Automated payment processing
Store Credits & Discounts
Drive repeat purchases & engagement.
Store Credits & Discounts
Drive repeat purchases
Discount Code
REFER20Physical Goods
Offer exclusive merchandise or gifts.
Physical Goods
Exclusive merchandise & gifts
Support For Every Business Model
RefRef provides tailored referral solutions for a wide range of industries, helping businesses of all types grow through word-of-mouth marketing.
Featured
AI Apps
AI products grow when people share what they made with them. Reward the referrer and the friend with bonus credits or a free month of your paid plan.
Full featured Referral Management Platform
Everything you need to manage and grow your referral program in one place.
Advanced Attribution
Track the full customer journey with first-touch, last-touch, and multi-touch attribution models.
Seamless Tracking
Let referrers track their referral status and rewards.
Custom Rewards
Design flexible reward structures with cash payouts, store credits, discount codes, or physical products.
Personalized Pages
Create branded referral pages for each participant with unique tracking links and custom messaging.
Fraud Prevention
Prevent abuse of your program with fraud monitoring rules.
Multi-Tier Programs
Build viral growth with cascading rewards that incentivize both direct and indirect referrals.
Program Analytics
Access real-time dashboards showing conversion rates, ROI, and top performers to optimize campaigns.
Integrations
Connect seamlessly with your tech stack across payment gateways, e-commerce, content platforms, and reward systems.
Affiliate Management
Recruit, manage, and track performance of affiliate partners with customizable commission structures.
Reputation Management
Grow your online reputation by incentivizing customers to leave reviews in exchange for rewards.
Intelligent Nudges
Send automated, timely reminders via email and in-app notifications to encourage referral participation.
Automatic Rewarding
Seamlessly disburse rewards through integration with your application and payment systems.
Common Questions & Answers
Get answers to common questions about RefRef's open source referral management platform.