Referral programs that fit your product.
Start with the customer you want to acquire and the benefit you can afford. Explore two different program designs, with concrete numbers and clear integration boundaries.
RefRef · Program design notes · Updated October 3, 2026
Selling AI to teams?
Use the B2B design to decide whether the business account or an individual owns the referral. Use the AI design to calculate the cost of the reward. Account identity and unit economics solve different parts of the same program.
Bootstrapped teams can start with a fixed incentive and a small cohort. Developer tools need a trusted backend connection. Subscription products need a decision about the first purchase and later renewals. These are design choices within your program, rather than reasons to create more programs.
Connect attribution to reward accounting.
RefRef models participants, Program enrollment, referral links, accepted Events, and earned Rewards. Your application supplies trusted identity and purchase facts. Your billing or product system delivers the promised benefit and records that delivery.
A sharing Widget is available for referral links; it is not a customer reward-history portal. Use the examples to prepare a program brief, then discuss the setup and rollout with the team.
Bring your program brief.
Tell us who refers, what qualifies, and how you will deliver the benefit. RefRef’s external onboarding is not yet generally available; discuss your integration and rollout with the team.
Discuss your setup