RefRefvsGrowSurf
GrowSurf alternative for referrals & loyalty.
A referral program that grows into more.
Compare RefRef and GrowSurf for customer referrals and loyalty: participant definitions, campaign limits, customization, and open-source control.
Referrals + loyalty. Open source. Start free.
One platform. More reasons to return.
A customer brings a friend
Referral · reward the introduction
The relationship keeps growing
Loyalty · reward repeat engagement
Your next advocate is already here
Connect acquisition and retention
Scroll sideways to compare both platforms →
| Your decision | RefRef | GrowSurf |
|---|---|---|
| Pricing meter | Monthly active participants. No percentage of referred revenue. Reward delivery and provider costs are separate. | Participant volume and plan-specific program limits. Match the same participant definition and billing cadence when quoting. |
| Program experience | Customer referrals and loyalty with your own brand, product integrations, and open-source customization. | Dedicated referral campaigns with embedded experiences, integrations, and a branded referral portal on Business. |
Compare the complete plan, including required features and operating work. GrowSurf plans and features · RefRef pricing
Built for the way you grow.
Choose the foundation that fits your customers, your stack, and your ambitions.
Shortlist RefRef
Choose RefRef to connect acquisition and retention in one platform. Customize the experience, reward repeat engagement, and keep control of the code behind your program.
- Your engineering team owns the integration
- Customer referrals and loyalty share one model
- Active participation is the pricing signal you want
Choose GrowSurf when…
GrowSurf suits teams seeking a dedicated referral platform with embedded experiences and existing integrations. It also uses participant-based pricing; the bigger decision is program flexibility and hosting control.
Explore its current offerCount the same audience before comparing prices
An illustrative buying scenario, not a customer result or a guaranteed saving.
Start with your numbers
A business has 10,000 imported contacts, 800 people active in its referral program this month, and two campaigns.
What changes the choice?
Both products use participation-related pricing. Do not compare a GrowSurf contact count against a RefRef active count as if they were identical. Ask which enrollment, referral, and reward actions count, then compare the actual audience and program limits. Add loyalty to the decision if retention matters as much as the first introduction.
Model your program economicsMoving from GrowSurf? Preserve the promises.
Customers should keep the rewards they earned. Use these checks to plan the transition before changing live traffic.
01
Map what exists
Export campaign membership, existing referral relationships, unique codes, and reward status before changing capture.
02
Preserve the obligations
Keep the same audience definition in your old and new reports so conversion changes are not merely a counting change.
03
Verify the new journey
Test embedded signup, referral attribution, and a reward threshold on a small campaign before moving the others.
This is a planning checklist, not a one-click importer. Test your mapping on a small cohort and reconcile old and new records before switching the full program.
Compare the work behind building and buyingBring them in. Give them a reason to stay.
Referrals start the relationship. Loyalty keeps it growing. Build both with one open-source platform.
One platform. More reasons to return.
A customer brings a friend
Referral · reward the introduction
The relationship keeps growing
Loyalty · reward repeat engagement
Your next advocate is already here
Connect acquisition and retention
Your program, your rules
Make the program fit your product.
Choose who earns, what they earn, and which moments deserve a reward. Build around your customers and the experience they already love.
- Reward introductions and ongoing engagement
- Shape incentives around your business model
- Keep your brand across the customer journey
Customize beyond a settings screen.
Adapt the source, extend the integration, and create the program that fits. Your next idea can become part of the product.
Keep your options open.
Start hosted or run RefRef on your infrastructure. Open-source code gives you more control over your data, hosting, and future, without depending on one vendor to make every change.
Your AI assistant. Your integration.
Use AI-assisted integrations to connect RefRef to your stack. Give your coding assistant the API context, describe your reward flow, and review the implementation before you launch.
Integration brief
“Reward a successful referral. Add loyalty credits when that customer comes back.”
Multiple Reward Types
Choose from multiple reward types to suit your needs. Integrate with your different systems to support your reward types.
Cash Rewards
Automate PayPal, Stripe, or manual payouts.
Cash Payouts
Automated payment processing
Store Credits & Discounts
Drive repeat purchases & engagement.
Store Credits & Discounts
Drive repeat purchases
Discount Code
REFER20Physical Goods
Offer exclusive merchandise or gifts.
Physical Goods
Exclusive merchandise & gifts
01Can I run loyalty alongside referrals?
02Can I self-host RefRef?
03What counts as an active participant?
Pricing details & sources
GrowSurf prices by participant volume and plan. Billing cadence and program limits affect the quote; use its pricing selector for your audience.
GrowSurf offers embedded referral experiences and a custom referral portal domain on Business.
GrowSurf includes APIs and integrations. RefRef adds the option to inspect, adapt, and self-host your program.
Written by RefRef. Compare current plans and feature limits in the official sources below.
Make every customer relationship count.
Create your account and build a program around your customers.