All comparisons

RefRefvsTolt

Tolt alternative for referrals & loyalty.

Keep the program close to your product and its economics.

Compare RefRef and Tolt for SaaS referrals: participation-based pricing, branded experiences, payout costs, and integration tradeoffs.

Referrals + loyalty. Open source. Start free.

Monthly active participantsMonthly billing

Example: $10,000 referred revenue and $2,000 commissions per month. Software and platform fees shown below; reward delivery costs are extra.

RefRef

Free · own payout rail

$0/mo

Tolt

Subscription + modeled platform payout fee

$69/mo

Within the 1,000 active-participant allowance.

Higher customer value alone does not change the RefRef bill.

Known monthly subtotal including $2,000 commissions: RefRef $2,000 vs Tolt $2,069. Add operating costs to both.

Same business volume, different service packages. See assumptions.
01Compare the foundationsAt a glance

Scroll sideways to compare both platforms →

RefRef and Tolt: pricing model and program experience
Your decisionRefRefTolt
Pricing meterMonthly active participants. No percentage of referred revenue. Reward delivery and provider costs are separate.Revenue earned from affiliates. Basic covers $10,000 monthly; automated payouts introduce a separate fee on higher plans.
Program experienceCustomer referrals and loyalty with your own brand, product integrations, and open-source customization.Branded SaaS affiliate portals. Basic includes a custom domain; Pro lists removal of the powered-by link.

Compare the complete plan, including required features and operating work. Tolt plans and features · RefRef pricing

02Your operating modelFit

Built for the way you grow.

Choose the foundation that fits your customers, your stack, and your ambitions.

Shortlist RefRef

Put RefRef on your shortlist if you want customer referrals and loyalty to share the same participant model. Its pricing does not rise just because those customers spend more. That is a useful foundation for teams building referral incentives into a broader product experience.

  • Your engineering team owns the integration
  • Customer referrals and loyalty share one model
  • Active participation is the pricing signal you want

Choose Tolt when…

Tolt is a strong fit for SaaS teams that want its branded affiliate workflow and payout options. Compare that package with RefRef's shared referral-and-loyalty model, participant-based pricing, and self-hosting control.

Explore its current offer
03Your decisionAn example

Manual and automated payouts are different offers

An illustrative buying scenario, not a customer result or a guaranteed saving.

Start with your numbers

$10,000 monthly affiliate revenue, $2,000 in commissions, and 500 active participants.

Tolt Basic with manual payouts: $69 monthly. Tolt Growth with auto payouts: $99 + 2% × $2,000 = $139 before other charges. RefRef Free: $0 subscription with your own payout rail.

What changes the choice?

Choose who will run delivery and reconciliation before comparing totals. If automation is a requirement, the Basic price is not the relevant Tolt offer. Domain branding is available in both products, so focus on reward rules, program scope, and operating work.

Model your program economics
04Plan your moveKeep the trust

Moving from Tolt? Preserve the promises.

Customers should keep the rewards they earned. Use these checks to plan the transition before changing live traffic.

01

Map what exists

Document the portal domain, published referral links, and branding requirements separately.

02

Preserve the obligations

Choose the payout owner for the transition and reconcile commission balances before disabling any automated delivery.

03

Verify the new journey

Test partner access, link attribution, and reward delivery with a small cohort before moving the full affiliate audience.

This is a planning checklist, not a one-click importer. Test your mapping on a small cohort and reconcile old and new records before switching the full program.

Compare the work behind building and buying
05Built around youReferrals + loyalty

Bring them in. Give them a reason to stay.

Referrals start the relationship. Loyalty keeps it growing. Build both with one open-source platform.

One platform. More reasons to return.

A customer brings a friend

Referral · reward the introduction

The relationship keeps growing

Loyalty · reward repeat engagement

Your next advocate is already here

Connect acquisition and retention

One integrationYour customer identitiesRewards that fit

Your program, your rules

Make the program fit your product.

Choose who earns, what they earn, and which moments deserve a reward. Build around your customers and the experience they already love.

  • Reward introductions and ongoing engagement
  • Shape incentives around your business model
  • Keep your brand across the customer journey

Customize beyond a settings screen.

Adapt the source, extend the integration, and create the program that fits. Your next idea can become part of the product.

Keep your options open.

Start hosted or run RefRef on your infrastructure. Open-source code gives you more control over your data, hosting, and future, without depending on one vendor to make every change.

Your AI assistant. Your integration.

Use AI-assisted integrations to connect RefRef to your stack. Give your coding assistant the API context, describe your reward flow, and review the implementation before you launch.

Integration brief

“Reward a successful referral. Add loyalty credits when that customer comes back.”

DescribeBuild with AIReview & launch
06RewardsReward types

Multiple Reward Types

Choose from multiple reward types to suit your needs. Integrate with your different systems to support your reward types.

Cash Rewards

Automate PayPal, Stripe, or manual payouts.

Cash Payouts

Automated payment processing

PayPal
Automated payouts
Stripe
Automated payouts
Manual
Automated payouts
Next payout
$1,250.00
Scheduled

Store Credits & Discounts

Drive repeat purchases & engagement.

Store Credits & Discounts

Drive repeat purchases

Discount Code

REFER20
20% off for new customers
Store Credit Balance
$75.00
Auto-apply at checkout
Expires after 90 days

Physical Goods

Offer exclusive merchandise or gifts.

Physical Goods

Exclusive merchandise & gifts

👕
Premium T-Shirt
Exclusive reward
☕
Branded Mug
Exclusive reward
🎨
Sticker Pack
Exclusive reward
Free shipping worldwide
Reward unlocked
07Before you chooseThe details
01

Is RefRef the better choice just for a custom domain?

Both products support branded experiences. Choose RefRef for the combination of your own domain, participant-based pricing, and open-source control. A custom address is one part of the decision; compare the reward model and operating costs too.
02

Can I self-host RefRef?

The public RefRef repository uses AGPLv3. You can inspect the code, adapt your integration, and run RefRef on your own infrastructure. Self-hosting also means owning upgrades, security, and backups.
03

What counts as an active participant?

The meter counts qualifying referral or enrollment activity, or reward activity, in Live Projects. Clicks, dormant enrollments, and importing a participant alone do not count. It is not a charge for every visitor or every customer.
Pricing details & sources

The explorer holds one Project, one referral Program, two operators, 100 referrers, $10,000 referred revenue, and $2,000 commissions constant. Only active participants change. No portal, automated payouts, or branded redirect domain is required in the base scenario.

Basic · monthly. $10,000 referred revenue fits Basic with manual payouts. Your payout-rail charges are extra. For auto payouts, Growth plus 2% of $2,000 would be $139/month before commissions and other charges.

Total cost = software + platform payout fees + commissions + payout-rail/FX charges + integration and migration work + monthly operations + tax. The chart excludes commissions and unpriced costs; the subtotal adds commissions. This scenario uses your own payout rail for RefRef. These are not equivalent service packages or guaranteed savings.

RefRef monthly prices: Free $0 through 1,000 active participants; Growth $49 through 5,000 plus $10 per started 1,000; Scale $199 through 20,000 plus $7 per started 1,000. The examples select these plans explicitly; there is no modeled automatic upgrade.

Basic is $69/month up to $10,000 earned from affiliates. Growth is $99 up to $20,000; Pro is $199 up to $50,000. Growth and Pro advertise auto payouts with a 2% processing fee.

Basic already includes a custom domain and branded portal. Removing the powered-by link is listed on Pro. Domain ownership and complete white-labeling are different requirements.

This review did not verify a self-hostable Tolt edition. Ask for a sample export and migration terms rather than assuming hosted software prevents you from moving.

Written by RefRef. Compare current plans and feature limits in the official sources below.